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How Mobi Ad Helped Pragati Estates Generate Quality Leads Through Facebook and Instagram Ads

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Digital Marketing, Facebook & Instagram Ad.

How Mobi Ad Helped Pragati Estates Generate Quality Leads Through Facebook and Instagram Ads

Client
Pragati Estates
Date:
March 2024
Service:
Digital Marketing

Overview

Pragati Estates, a leading real estate company, specializes in the rental, sale, and purchase of commercial and residential properties. Despite their extensive portfolio and local reputation, Pragati Estates faced challenges in generating high-quality leads at a cost-effective rate. They partnered with Mobi Ad to leverage our expertise in digital advertising and drive their business growth.

Challenges Faced by Pragati Estates

  1. High Cost Per Lead (CPL): Previous campaigns had a higher CPL, which was unsustainable for long-term growth.

  2. Unqualified Leads: Many leads generated were not aligned with their target audience, leading to low conversion rates.

  3. Limited Online Presence: The absence of a well-optimized digital strategy hindered their ability to reach potential customers effectively.

Features

Targeted Facebook and Instagram Ad Campaigns: We designed and executed tailored campaigns to attract Pragati Estates' ideal audience.

A/B Testing: Multiple ad copies, creatives, and audience segments were tested to identify the most effective combinations.

Advanced Audience Segmentation: By analyzing demographics, interests, and behaviors, we ensured ads reached high-intent users.

Real-Time Analytics and Optimization: Continuous monitoring and optimization ensured peak performance of the campaigns.

What We Provide

Custom Ad Strategy: We created a strategic plan based on Pragati Estates’ business goals and audience insights.

Scroll-Stopping Creatives: High-quality visuals and compelling copy to capture the attention of potential customers.

Lead Capture Optimization: A user-friendly landing page design and integration of call-to-action (CTA) forms to ensure seamless lead generation.

Performance Tracking: Detailed analytics reports to measure ROI and campaign success.

Solution and Result

Our Solution

  1. In-Depth Research: We conducted thorough market research to understand Pragati Estates’ target audience, including their preferences, pain points, and purchasing behavior.

  2. Geo-Targeted Ads: Focused on specific locations where Pragati Estates operates to maximize relevance.

  3. Dynamic Retargeting: Re-engaged users who showed interest but didn’t convert on their initial interaction.

  4. Budget Optimization: Allocated the budget strategically to achieve the lowest CPL while maintaining lead quality.

Results Achieved

  • Increase in Quality Leads: The campaigns generated 60% more qualified leads compared to previous efforts.

  • Cost-Effective CPL: Reduced CPL by 45%, allowing Pragati Estates to reinvest in scaling their operations.

  • Higher Conversion Rates: Improved targeting and optimized creatives resulted in a 30% increase in conversions.

  • Enhanced Online Visibility: Pragati Estates’ social media engagement grew by 50%, establishing a stronger online presence.

Conclusion

Mobi Ad’s expertise in Facebook and Instagram advertising helped Pragati Estates overcome their challenges and achieve remarkable results. By leveraging advanced digital marketing techniques, we transformed their lead generation process into a cost-effective and high-performing strategy.

Want to achieve similar results for your business? Contact Mobi Ad today to explore how our tailored advertising solutions can drive your success.

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